diff --git a/manifests/integrations/http_check.pp b/manifests/integrations/http_check.pp
index 0fb572f8..bd387707 100644
--- a/manifests/integrations/http_check.pp
+++ b/manifests/integrations/http_check.pp
@@ -30,6 +30,11 @@
 #       alerts only if the check fails x times within the last y attempts
 #       where x is the threshold and y is the window.
 #
+#   reverse_content_match
+#       When (optional) true, reverses the behavior of the content_match option, 
+#       i.e. the HTTP check will report as DOWN if the string or expression 
+#       in content_match IS found. (default is false)
+#
 #   content_match
 #       The (optional) content_match parameter will allow the check
 #       to look for a particular string within the response. The check
@@ -166,6 +171,7 @@
   $threshold = undef,
   $window    = undef,
   $content_match = undef,
+  $reverse_content_match = false,
   $include_content = false,
   $http_response_status_code = undef,
   $collect_response_time = true,
@@ -196,6 +202,7 @@
       'threshold'                    => $threshold,
       'window'                       => $window,
       'content_match'                => $content_match,
+      'reverse_content_match'        => $reverse_content_match,
       'include_content'              => $include_content,
       'http_response_status_code'    => $http_response_status_code,
       'collect_response_time'        => $collect_response_time,
diff --git a/spec/classes/datadog_agent_integrations_http_check_spec.rb b/spec/classes/datadog_agent_integrations_http_check_spec.rb
index 9eee9af4..cf40f447 100644
--- a/spec/classes/datadog_agent_integrations_http_check_spec.rb
+++ b/spec/classes/datadog_agent_integrations_http_check_spec.rb
@@ -42,6 +42,7 @@
         it { should contain_file(conf_file).without_content(%{threshold: }) }
         it { should contain_file(conf_file).without_content(%r{window: }) }
         it { should contain_file(conf_file).without_content(%r{content_match: }) }
+        it { should contain_file(conf_file).without_content(%r{reverse_content_match: true}) }
         it { should contain_file(conf_file).without_content(%r{include_content: true}) }
         it { should contain_file(conf_file).without_content(%r{collect_response_time: true}) }
         it { should contain_file(conf_file).without_content(%r{http_response_status_code: }) }
@@ -67,6 +68,7 @@
           threshold: 456,
           window: 789,
           content_match: 'foomatch',
+          reverse_content_match: true,
           include_content: true,
           collect_response_time: false,
           disable_ssl_validation: true,
@@ -90,6 +92,7 @@
         it { should contain_file(conf_file).with_content(%r{threshold: 456}) }
         it { should contain_file(conf_file).with_content(%r{window: 789}) }
         it { should contain_file(conf_file).with_content(%r{content_match: 'foomatch'}) }
+        it { should contain_file(conf_file).with_content(%r{reverse_content_match: true}) }
         it { should contain_file(conf_file).with_content(%r{include_content: true}) }
         it { should contain_file(conf_file).without_content(%r{collect_response_time: true}) }
         it { should contain_file(conf_file).with_content(%r{disable_ssl_validation: true}) }
diff --git a/templates/agent-conf.d/http_check.yaml.erb b/templates/agent-conf.d/http_check.yaml.erb
index bbef4856..f08f43a1 100644
--- a/templates/agent-conf.d/http_check.yaml.erb
+++ b/templates/agent-conf.d/http_check.yaml.erb
@@ -32,6 +32,9 @@ instances:
 <% if instance['window'] -%>
     window: <%= instance['window'] %>
 <% end -%>
+<% if instance['reverse_content_match'] -%>
+    reverse_content_match: <%= instance["reverse_content_match"] %>
+<% end -%>
 <% if instance['content_match'] -%>
     content_match: '<%= instance["content_match"] %>'
 <% end -%>