diff --git a/packages/apollo/src/commands/client/check.ts b/packages/apollo/src/commands/client/check.ts
index 26cb848406..39aa7d0904 100644
--- a/packages/apollo/src/commands/client/check.ts
+++ b/packages/apollo/src/commands/client/check.ts
@@ -8,6 +8,7 @@ import { relative } from "path";
 import { graphqlTypes } from "apollo-language-server";
 import chalk from "chalk";
 import envCi from "env-ci";
+import { graphUndefinedError } from "../../utils/errors";
 
 const { ValidationErrorType } = graphqlTypes;
 type ValidationResult = graphqlTypes.ValidateOperations_service_validateOperations_validationResults;
@@ -41,9 +42,7 @@ export default class ClientCheck extends ClientCommand {
           title: "Checking client compatibility with service",
           task: async ctx => {
             if (!config.name) {
-              throw new Error(
-                "No service found to link to Apollo Graph Manager. Graph Manager is required for this command."
-              );
+              throw graphUndefinedError;
             }
             ctx.gitContext = await gitInfo(this.log);
 
diff --git a/packages/apollo/src/commands/client/push.ts b/packages/apollo/src/commands/client/push.ts
index 10b62aeca7..ecefb74fbd 100644
--- a/packages/apollo/src/commands/client/push.ts
+++ b/packages/apollo/src/commands/client/push.ts
@@ -14,6 +14,7 @@ import {
   ApolloConfig,
   graphqlTypes
 } from "apollo-language-server";
+import { graphUndefinedError } from "../../utils/errors";
 
 export default class ClientPush extends ClientCommand {
   static description =
@@ -60,9 +61,7 @@ export default class ClientPush extends ClientCommand {
             title: "Pushing operations to operation registry",
             task: async (_, task) => {
               if (!config.name) {
-                throw new Error(
-                  "No service found to link to Apollo Graph Manager. Graph Manager is required for this command."
-                );
+                throw graphUndefinedError;
               }
 
               const operationManifest = getOperationManifestFromProject(
diff --git a/packages/apollo/src/commands/service/check.ts b/packages/apollo/src/commands/service/check.ts
index d0ba8c98d4..1cce2b6e9a 100644
--- a/packages/apollo/src/commands/service/check.ts
+++ b/packages/apollo/src/commands/service/check.ts
@@ -22,6 +22,7 @@ import { ApolloConfig, isServiceProject } from "apollo-language-server";
 import moment from "moment";
 import sortBy from "lodash.sortby";
 import { isNotNullOrUndefined } from "apollo-env";
+import { graphUndefinedError } from "../../utils/errors";
 
 const formatChange = (change: Change) => {
   let color = (x: string): string => x;
@@ -304,7 +305,7 @@ export default class ServiceCheck extends ProjectCommand {
           const serviceName: string | undefined = flags.serviceName;
 
           if (!graphID) {
-            throw new Error("No service found to link to Apollo Graph Manager");
+            throw graphUndefinedError;
           }
 
           // Add some fields to output that are required for producing
diff --git a/packages/apollo/src/commands/service/delete.ts b/packages/apollo/src/commands/service/delete.ts
index dfda80f833..a25059c22a 100644
--- a/packages/apollo/src/commands/service/delete.ts
+++ b/packages/apollo/src/commands/service/delete.ts
@@ -2,6 +2,7 @@ import cli from "cli-ux";
 import { flags } from "@oclif/command";
 
 import { ProjectCommand } from "../../Command";
+import { graphUndefinedError } from "../../utils/errors";
 
 export default class ServiceDelete extends ProjectCommand {
   static description =
@@ -52,7 +53,7 @@ export default class ServiceDelete extends ProjectCommand {
         title: "Removing service from Apollo Graph Manager",
         task: async () => {
           if (!config.name) {
-            throw new Error("No service found to link to Apollo Graph Manager");
+            throw graphUndefinedError;
           }
 
           if (flags.federated) {
diff --git a/packages/apollo/src/commands/service/list.ts b/packages/apollo/src/commands/service/list.ts
index af4b3dd02e..4fb4d52d40 100644
--- a/packages/apollo/src/commands/service/list.ts
+++ b/packages/apollo/src/commands/service/list.ts
@@ -4,16 +4,13 @@ import { GraphQLSchema } from "graphql";
 import sortBy from "lodash.sortby";
 import { table } from "table";
 import moment from "moment";
-import {
-  ApolloConfig,
-  isServiceProject,
-  DefaultEngineConfig
-} from "apollo-language-server";
+import { ApolloConfig, DefaultEngineConfig } from "apollo-language-server";
 import chalk from "chalk";
 import {
   ListServices_service_implementingServices,
   ListServices_service_implementingServices_FederatedImplementingServices_services
 } from "apollo-language-server/lib/graphqlTypes";
+import { graphUndefinedError } from "../../utils/errors";
 
 interface TasksOutput {
   config: ApolloConfig;
@@ -114,7 +111,7 @@ export default class ServiceList extends ProjectCommand {
         graphVariant = flags.tag || config.tag || "current";
 
         if (!graphID) {
-          throw new Error("No service found to link to Apollo Graph Manager");
+          throw graphUndefinedError;
         }
 
         return [
diff --git a/packages/apollo/src/commands/service/push.ts b/packages/apollo/src/commands/service/push.ts
index 276c5d8798..3ea5de806c 100644
--- a/packages/apollo/src/commands/service/push.ts
+++ b/packages/apollo/src/commands/service/push.ts
@@ -6,6 +6,7 @@ import { ProjectCommand } from "../../Command";
 import { UploadSchemaVariables } from "apollo-language-server/lib/graphqlTypes";
 import { GraphQLServiceProject } from "apollo-language-server";
 import chalk from "chalk";
+import { graphUndefinedError } from "../../utils/errors";
 
 export default class ServicePush extends ProjectCommand {
   static aliases = ["schema:publish"];
@@ -51,7 +52,7 @@ export default class ServicePush extends ProjectCommand {
         title: "Uploading service to Apollo Graph Manager",
         task: async () => {
           if (!config.name) {
-            throw new Error("No service found to link to Apollo Graph Manager");
+            throw graphUndefinedError;
           }
 
           if (flags.federated) {
diff --git a/packages/apollo/src/utils/errors.ts b/packages/apollo/src/utils/errors.ts
new file mode 100644
index 0000000000..d11606a5e9
--- /dev/null
+++ b/packages/apollo/src/utils/errors.ts
@@ -0,0 +1,9 @@
+import { CLIError } from "@oclif/errors";
+
+const errorMessage = [
+  "No graph (i.e. service) found to link to Apollo Graph Manager.",
+  "In order to run this command, please provide a graph ID using the 'apollo.config.js' file.",
+  "\n\nFor more information on configuring the Apollo CLI, please go to",
+  "https://go.apollo.dev/t/config"
+].join(" ");
+export const graphUndefinedError = new CLIError(errorMessage);