@@ -272,8 +272,7 @@ def load_data():
272272 st .markdown (
273273 '<p class="sub-header">📋 Problem Statement</p>' , unsafe_allow_html = True
274274 )
275- st .markdown (
276- """
275+ st .markdown ("""
277276 Knowledge workers (academic researchers, PhD students, consultants, journalists) struggle to
278277 synthesize information from multiple sources. They collect hundreds of articles, papers, and notes
279278 but lack tools to connect insights across sources and resurface relevant knowledge when needed.
@@ -282,8 +281,7 @@ def load_data():
282281 - Add AI to existing workflows without redesigning UX (incremental, not transformative)
283282 - Target everyone, failing to solve specific workflows deeply (horizontal, not vertical)
284283 - Focus on individual note-taking rather than research synthesis (features, not jobs-to-be-done)
285- """
286- )
284+ """ )
287285
288286 # Opportunity
289287 st .markdown ("" )
@@ -292,8 +290,7 @@ def load_data():
292290 col1 , col2 = st .columns (2 )
293291
294292 with col1 :
295- st .markdown (
296- """
293+ st .markdown ("""
297294 **Market Gap:**
298295 - 7 major competitors, all horizontal platforms
299296 - No vertical specialist for research synthesis
@@ -304,12 +301,10 @@ def load_data():
304301 - Cross-source synthesis (unique value)
305302 - Academic database integration
306303 - Research knowledge graph (switching costs)
307- """
308- )
304+ """ )
309305
310306 with col2 :
311- st .markdown (
312- """
307+ st .markdown ("""
313308 **Business Model:**
314309 - Freemium: 50 documents free
315310 - Pro: $15/month (individual researchers)
@@ -320,8 +315,7 @@ def load_data():
320315 - CAC: $35 (blended across channels)
321316 - Payback: 3.3 months
322317 - Gross Margin: 70%
323- """
324- )
318+ """ )
325319
326320 # Strategic Insight
327321 st .markdown (
@@ -351,8 +345,7 @@ def load_data():
351345 )
352346
353347 with tab1 :
354- st .markdown (
355- """
348+ st .markdown ("""
356349 **Goals:**
357350 - Recruit 100 beta users (academic researchers)
358351 - Achieve 40% Day-7 activation
@@ -366,12 +359,10 @@ def load_data():
366359 - Rapid iteration (2 updates/week)
367360
368361 **Budget:** $5,000
369- """
370- )
362+ """ )
371363
372364 with tab2 :
373- st .markdown (
374- """
365+ st .markdown ("""
375366 **Goals:**
376367 - Product Hunt #1 Product of the Day
377368 - 1,000 sign-ups in first week
@@ -385,12 +376,10 @@ def load_data():
385376 - Reddit AMAs
386377
387378 **Budget:** $15,000
388- """
389- )
379+ """ )
390380
391381 with tab3 :
392- st .markdown (
393- """
382+ st .markdown ("""
394383 **Goals:**
395384 - 5,000 total users
396385 - 10% free-to-paid conversion
@@ -404,8 +393,7 @@ def load_data():
404393 - Conference presence
405394
406395 **Budget:** $30,000
407- """
408- )
396+ """ )
409397
410398elif selected_page == "Market Opportunity" :
411399 st .markdown (
@@ -432,8 +420,7 @@ def load_data():
432420 st .plotly_chart (fig , use_container_width = True )
433421
434422 with col2 :
435- st .markdown (
436- f"""
423+ st .markdown (f"""
437424 **TAM (Total Addressable Market)**
438425 - { MARKET_SIZE ['tam' ]['size' ]:,} global knowledge workers
439426 - Source: { MARKET_SIZE ['tam' ]['source' ]}
@@ -454,8 +441,7 @@ def load_data():
454441 - { int (MARKET_SIZE ['som' ]['size' ] * 0.10 ):,} paying customers
455442 - ${ int (MARKET_SIZE ['som' ]['size' ] * 0.10 * 15 ):,} MRR
456443 - **${ int (MARKET_SIZE ['som' ]['size' ] * 0.10 * 15 * 12 / 1_000_000 )} M ARR**
457- """
458- )
444+ """ )
459445
460446 st .markdown ("---" )
461447
@@ -625,8 +611,7 @@ def load_data():
625611 col1 , col2 , col3 = st .columns (3 )
626612
627613 with col1 :
628- st .markdown (
629- """
614+ st .markdown ("""
630615 ### FREE
631616 **$0/month**
632617
@@ -641,12 +626,10 @@ def load_data():
641626
642627 ---
643628 **Target:** Students, explorers
644- """
645- )
629+ """ )
646630
647631 with col2 :
648- st .markdown (
649- """
632+ st .markdown ("""
650633 ### PRO ⭐
651634 **$15/month**
652635
@@ -662,12 +645,10 @@ def load_data():
662645 ---
663646 **Target:** PhD students, researchers
664647 **Save 20%:** $144/year
665- """
666- )
648+ """ )
667649
668650 with col3 :
669- st .markdown (
670- """
651+ st .markdown ("""
671652 ### TEAM
672653 **$30/user/month**
673654
@@ -683,8 +664,7 @@ def load_data():
683664 ---
684665 **Target:** Research labs
685666 **Save 20%:** $288/year
686- """
687- )
667+ """ )
688668
689669 st .markdown ("---" )
690670
@@ -762,14 +742,12 @@ def load_data():
762742
763743 st .plotly_chart (fig , use_container_width = True )
764744
765- st .markdown (
766- """
745+ st .markdown ("""
767746 **Pricing Positioning:**
768747 - **25% premium** vs. average generalist tool ($12)
769748 - **Justified by vertical value:** Save $1,875/month in researcher time
770749 - **ROI:** $15 cost → $1,875 value = **125x ROI**
771- """
772- )
750+ """ )
773751
774752 # st.markdown("---")
775753
@@ -964,32 +942,26 @@ def load_data():
964942 st .markdown ("### 📝 Spending Breakdown" )
965943
966944 # Create a clean visual list using st.info or markdown
967- st .info (
968- """
945+ st .info ("""
969946 **Month 1: Foundation ($5k)**
970947 - Server Infrastructure setup
971948 - Initial Content Creation
972949 - Community Launch events
973- """
974- )
950+ """ )
975951
976- st .info (
977- """
952+ st .info ("""
978953 **Month 2: Validation ($15k)**
979954 - Google Ads testing
980955 - Influencer partnerships
981956 - SEO tooling & backlinks
982- """
983- )
957+ """ )
984958
985- st .info (
986- """
959+ st .info ("""
987960 **Month 3: Scaling ($30k)**
988961 - Aggressive retargeting
989962 - Affiliate program launch
990963 - Sales team commisions
991- """
992- )
964+ """ )
993965
994966 # Channel Strategy
995967 st .markdown (
@@ -1323,8 +1295,7 @@ def create_milestone_card(month, phase, data):
13231295 col1 , col2 = st .columns (2 )
13241296
13251297 with col1 :
1326- st .markdown (
1327- """
1298+ st .markdown ("""
13281299 **Market Position:**
13291300 - ✅ White space in Specialist Individual quadrant
13301301 - ✅ 2 competitors vs. 5 in generalist space
@@ -1336,12 +1307,10 @@ def create_milestone_card(month, phase, data):
13361307 - Academic database integration (10/10 vs 0-4)
13371308 - Citation management (10/10 vs 0-5)
13381309 - Knowledge graph visualization (9/10 vs 3-10)
1339- """
1340- )
1310+ """ )
13411311
13421312 with col2 :
1343- st .markdown (
1344- """
1313+ st .markdown ("""
13451314 **Business Model Health:**
13461315 - ✅ LTV/CAC: 7.2x (Target: >3.0x)
13471316 - ✅ Payback: 3.3 months (Target: <12mo)
@@ -1353,8 +1322,7 @@ def create_milestone_card(month, phase, data):
13531322 - 500 paying customers (10% conversion)
13541323 - $7,500 MRR ($90K ARR)
13551324 - Break-even: Month 9 projected
1356- """
1357- )
1325+ """ )
13581326
13591327 # st.markdown("---")
13601328
@@ -1386,8 +1354,6 @@ def create_milestone_card(month, phase, data):
13861354 <p>Built with Python, Streamlit, Pandas, NumPy, Plotly, Matplotlib & Seaborn <strong>| Last Updated:</strong> {}</p>
13871355 <p>© 2026 <strong>Ayush Saxena</strong>. All rights reserved.</p>
13881356 </div>
1389- """ .format (
1390- datetime .now ().strftime ("%d-%b-%Y At %I:%M %p" )
1391- ),
1357+ """ .format (datetime .now ().strftime ("%d-%b-%Y At %I:%M %p" )),
13921358 unsafe_allow_html = True ,
13931359)
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