Logo

[creynders]

Here's a first sketch:

It still needs some work, I think. I'll have to let it linger on my mind for a few days.

Let me know what you think @geekdave If you hate it, no problem!

[geekdave]

@creynders I like it - does the little triangle symbolize the DI? Did you create this yourself? I'd be curious to hear about the process/symbolism. But feel free to run with this!

[howardroark]

@creynders I love the depth effect!

[creynders]

@geekdave Yeah, I created it myself. I used to be a graphic designer as well. My procedure for designing logos is always the same: I take a very concrete image, then start abstracting and stylising by adjusting the colours and rearranging the shapes until it becomes something different entirely. In this case I started out with a hollow wooden cube, i.e. a wooden block with a chip off ;) The gradients used to be the shadows on the three different planes and the small triangle was a "cut" through the planes. Finally I introduced the negative space as a way to get the "G", reinforce some of the lost 3D effect and introduce the idea of the hollow-out inside a cube representing the DI (i.e. the wooden block is a container)

Glad you like it :)