Add notification for unused SEO title and description features

inc/options/class-wpseo-option-wpseo.php

@@ -151,6 +151,8 @@ class WPSEO_Option_Wpseo extends WPSEO_Option {
 		'ai_free_sparks_started_on'                            => null,
 		'enable_llms_txt'                                      => false,
 		'last_updated_on'                                      => false,
+		'default_seo_title'                                    => [],
+		'default_seo_meta_desc'                                => [],
 	];
 
 	/**
@@ -432,6 +434,8 @@ protected function validate_option( $dirty, $clean, $old ) {
 				case 'last_known_public_taxonomies':
 				case 'new_post_types':
 				case 'new_taxonomies':
+				case 'default_seo_title':
+				case 'default_seo_meta_desc':
 					$clean[ $key ] = $old[ $key ];
 
 					if ( isset( $dirty[ $key ] ) ) {

src/alerts/application/default-seo-data/default-seo-data-alert.php

@@ -0,0 +1,199 @@
+<?php
+// phpcs:disable Yoast.NamingConventions.NamespaceName.TooLong -- Needed in the folder structure.
+namespace Yoast\WP\SEO\Alerts\Application\Default_SEO_Data;
+
+use Yoast\WP\SEO\Alerts\Infrastructure\Default_SEO_Data\Default_SEO_Data_Collector;
+use Yoast\WP\SEO\Conditionals\Admin_Conditional;
+use Yoast\WP\SEO\Helpers\Indexable_Helper;
+use Yoast\WP\SEO\Helpers\Post_Type_Helper;
+use Yoast\WP\SEO\Helpers\Product_Helper;
+use Yoast\WP\SEO\Helpers\Short_Link_Helper;
+use Yoast\WP\SEO\Integrations\Integration_Interface;
+use Yoast_Notification;
+use Yoast_Notification_Center;
+
+/**
+ * Default_SEO_Data_Alert class.
+ */
+class Default_SEO_Data_Alert implements Integration_Interface {
+
+	public const NOTIFICATION_ID = 'wpseo-default-seo-data';
+
+	/**
+	 * The notifications center.
+	 *
+	 * @var Yoast_Notification_Center
+	 */
+	private $notification_center;
+
+	/**
+	 * The default SEO data collector.
+	 *
+	 * @var Default_SEO_Data_Collector
+	 */
+	private $default_seo_data_collector;
+
+	/**
+	 * The short link helper.
+	 *
+	 * @var Short_Link_Helper
+	 */
+	private $short_link_helper;
+
+	/**
+	 * The product helper.
+	 *
+	 * @var Product_Helper
+	 */
+	private $product_helper;
+
+	/**
+	 * The indexable helper.
+	 *
+	 * @var Indexable_Helper
+	 */
+	private $indexable_helper;
+
+	/**
+	 * The post type helper.
+	 *
+	 * @var Post_Type_Helper
+	 */
+	private $post_type_helper;
+
+	/**
+	 * Default_SEO_Data_Alert constructor.
+	 *
+	 * @param Yoast_Notification_Center  $notification_center        The notification center.
+	 * @param Default_SEO_Data_Collector $default_seo_data_collector The default SEO data collector.
+	 * @param Short_Link_Helper          $short_link_helper          The short link helper.
+	 * @param Product_Helper             $product_helper             The product helper.
+	 * @param Indexable_Helper           $indexable_helper           The indexable helper.
+	 * @param Post_Type_Helper           $post_type_helper           The post type helper.
+	 */
+	public function __construct(
+		Yoast_Notification_Center $notification_center,
+		Default_SEO_Data_Collector $default_seo_data_collector,
+		Short_Link_Helper $short_link_helper,
+		Product_Helper $product_helper,
+		Indexable_Helper $indexable_helper,
+		Post_Type_Helper $post_type_helper
+	) {
+		$this->notification_center        = $notification_center;
+		$this->default_seo_data_collector = $default_seo_data_collector;
+		$this->short_link_helper          = $short_link_helper;
+		$this->product_helper             = $product_helper;
+		$this->indexable_helper           = $indexable_helper;
+		$this->post_type_helper           = $post_type_helper;
+	}
+
+	/**
+	 * Returns the conditionals based on which this loadable should be active.
+	 *
+	 * @return array<string>
+	 */
+	public static function get_conditionals() {
+		return [ Admin_Conditional::class ];
+	}
+
+	/**
+	 * Initializes the integration.
+	 *
+	 * @return void
+	 */
+	public function register_hooks() {
+		\add_action( 'admin_init', [ $this, 'add_notifications' ] );
+	}
+
+	/**
+	 * Adds notifications (when necessary).
+	 *
+	 * @return void
+	 */
+	public function add_notifications() {
+		if ( ! $this->indexable_helper->should_index_indexables() ) {
+			// Do not show the notification when indexables are disabled.
+			$this->notification_center->remove_notification_by_id( self::NOTIFICATION_ID );
+			return;
+		}
+
+		if ( ! $this->post_type_helper->is_indexable( 'post' ) || ! $this->post_type_helper->has_metabox( 'post' ) ) {
+			// Do not show the notification when posts are not indexable or have no metabox.
+			$this->notification_center->remove_notification_by_id( self::NOTIFICATION_ID );
+			return;
+		}
+
+		$default_seo_titles = $this->default_seo_data_collector->get_posts_with_default_seo_title();
+		$default_seo_descs  = $this->default_seo_data_collector->get_posts_with_default_seo_description();
+
+		$has_enough_posts_with_default_title = \count( $default_seo_titles ) > 4;
+		$has_enough_posts_with_default_desc  = \count( $default_seo_descs ) > 4;
+
+		if ( ! $has_enough_posts_with_default_title && ! $has_enough_posts_with_default_desc ) {
+			$this->notification_center->remove_notification_by_id( self::NOTIFICATION_ID );
+			return;
+		}
+
+		$notification = $this->get_default_seo_data_notification( $has_enough_posts_with_default_title, $has_enough_posts_with_default_desc );
+
+		$this->notification_center->add_notification( $notification );
+	}
+
+	/**
+	 * Build the default SEO data notification.
+	 *
+	 * @param bool $default_seo_titles Whether there are content types with default SEO title in their most recent posts.
+	 * @param bool $default_seo_descs  Whether there are content types with default SEO description in their most recent posts.
+	 *
+	 * @return Yoast_Notification The notification containing the suggested plugin.
+	 */
+	protected function get_default_seo_data_notification( $default_seo_titles, $default_seo_descs ) {
+		$message = $this->get_default_seo_data_message( $default_seo_titles, $default_seo_descs );
+
+		return new Yoast_Notification(
+			$message,
+			[
+				'id'           => self::NOTIFICATION_ID,
+				'type'         => Yoast_Notification::WARNING,
+				'capabilities' => [ 'wpseo_manage_options' ],
+			]
+		);
+	}
+
+	/**
+	 * Creates a message to inform users that they are using only default SEO data lately.
+	 *
+	 * @param bool $default_seo_titles Whether there are content types with default SEO title in their most recent posts.
+	 * @param bool $default_seo_descs  Whether there are content types with default SEO description in their most recent posts.
+	 *
+	 * @return string The default SEO data message.
+	 */
+	protected function get_default_seo_data_message( $default_seo_titles, $default_seo_descs ) {
+		$shortlink = ( $this->product_helper->is_premium() ) ? $this->short_link_helper->get( 'https://yoa.st/ai-generate-alert-premium/' ) : $this->short_link_helper->get( 'https://yoa.st/ai-generate-alert-free/' );
+
+		if ( $default_seo_titles && $default_seo_descs ) {
+			$default_seo_data = \esc_html__( 'SEO titles and meta descriptions', 'wordpress-seo' );
+		}
+		elseif ( $default_seo_titles ) {
+			$default_seo_data = \esc_html__( 'SEO titles', 'wordpress-seo' );
+		}
+		elseif ( $default_seo_descs ) {
+			$default_seo_data = \esc_html__( 'meta descriptions', 'wordpress-seo' );
+		}
+		else {
+			$default_seo_data = \esc_html__( 'SEO data', 'wordpress-seo' );
+		}
+
+		/* translators: %1$s expands to "SEO title" or "meta description", %2$s expands to an opening strong tag, %3$s expands to a closing strong tag, %4$s expands to an opening link tag, %5$s expands to a closing link tag. */
+		$message = ( $this->product_helper->is_premium() ) ? \esc_html__( 'Your recent posts are using default %1$s, making them less appealing in search. Create custom titles and descriptions instantly with %2$sYoast AI Generate%3$s. %4$sLearn how to use it%5$s.', 'wordpress-seo' ) : \esc_html__( 'Your recent posts are using default %1$s, which makes them easy to overlook. Catch attention in search with custom titles and descriptions from %2$sYoast AI Generate%3$s. %4$sTry it for free.%5$s', 'wordpress-seo' );
+
+		return \sprintf(
+			$message,
+			$default_seo_data,
+			'<strong>',
+			'</strong>',
+			'<a href="' . \esc_url( $shortlink ) . '">',
+			'</a>'
+		);
+	}
+}

src/alerts/infrastructure/default-seo-data/default-seo-data-collector.php

@@ -0,0 +1,45 @@
+<?php
+// phpcs:disable Yoast.NamingConventions.NamespaceName.TooLong
+namespace Yoast\WP\SEO\Alerts\Infrastructure\Default_SEO_Data;
+
+use Yoast\WP\SEO\Helpers\Options_Helper;
+
+/**
+ * Class that collects default SEO data.
+ */
+class Default_SEO_Data_Collector {
+
+	/**
+	 * Holds the Options_Helper instance.
+	 *
+	 * @var Options_Helper
+	 */
+	private $options_helper;
+
+	/**
+	 * The constructor.
+	 *
+	 * @param Options_Helper $options_helper The options helper.
+	 */
+	public function __construct( Options_Helper $options_helper ) {
+		$this->options_helper = $options_helper;
+	}
+
+	/**
+	 * Returns the posts with default SEO title in their most recent.
+	 *
+	 * @return string[] The posts with default SEO title in their most recent.
+	 */
+	public function get_posts_with_default_seo_title(): array {
+		return $this->options_helper->get( 'default_seo_title', [] );
+	}
+
+	/**
+	 * Returns the posts with default SEO description in their most recent.
+	 *
+	 * @return string[] The posts with default SEO description in their most recent.
+	 */
+	public function get_posts_with_default_seo_description(): array {
+		return $this->options_helper->get( 'default_seo_meta_desc', [] );
+	}
+}

src/alerts/user-interface/default-seo-data/default-seo-data-cron-callback-integration.php

@@ -0,0 +1,100 @@
+<?php
+// phpcs:disable Yoast.NamingConventions.NamespaceName.TooLong -- Needed in the folder structure.
+namespace Yoast\WP\SEO\Alerts\User_Interface\Default_SEO_Data;
+
+use Yoast\WP\SEO\Alerts\User_Interface\Default_Seo_Data\Default_SEO_Data_Cron_Scheduler;
+use Yoast\WP\SEO\Conditionals\No_Conditionals;
+use Yoast\WP\SEO\Helpers\Options_Helper;
+use Yoast\WP\SEO\Integrations\Integration_Interface;
+use Yoast\WP\SEO\Repositories\Indexable_Repository;
+
+/**
+ * Cron Callback integration. This handles the actual process of detecting default SEO data in recent posts and updating the relevant options.
+ *
+ * @phpcs:disable Yoast.NamingConventions.ObjectNameDepth.MaxExceeded
+ */
+class Default_SEO_Data_Cron_Callback_Integration implements Integration_Interface {
+
+	use No_Conditionals;
+
+	/**
+	 * The options helper.
+	 *
+	 * @var Options_Helper
+	 */
+	private $options_helper;
+
+	/**
+	 * The scheduler.
+	 *
+	 * @var Default_SEO_Data_Cron_Scheduler
+	 */
+	private $scheduler;
+
+	/**
+	 * The indexable repository.
+	 *
+	 * @var Indexable_Repository
+	 */
+	private $indexable_repository;
+
+	/**
+	 * Constructor.
+	 *
+	 * @param Options_Helper                  $options_helper       The options helper.
+	 * @param Default_SEO_Data_Cron_Scheduler $scheduler            The scheduler.
+	 * @param Indexable_Repository            $indexable_repository The indexable repository.
+	 */
+	public function __construct(
+		Options_Helper $options_helper,
+		Default_SEO_Data_Cron_Scheduler $scheduler,
+		Indexable_Repository $indexable_repository
+	) {
+		$this->options_helper       = $options_helper;
+		$this->scheduler            = $scheduler;
+		$this->indexable_repository = $indexable_repository;
+	}
+
+	/**
+	 * Registers the hooks.
+	 *
+	 * @return void
+	 */
+	public function register_hooks() {
+		\add_action(
+			Default_SEO_Data_Cron_Scheduler::CRON_HOOK,
+			[
+				$this,
+				'detect_default_seo_data_in_recent',
+			]
+		);
+	}
+
+	/**
+	 * Detects default SEO data in recent posts and updates the relevant options.
+	 *
+	 * @return void
+	 */
+	public function detect_default_seo_data_in_recent(): void {
+		if ( ! \wp_doing_cron() ) {
+			return;
+		}
+
+		$recent_posts = $this->indexable_repository->get_recently_modified_posts( 'post', 5, false );
+
+		$recent_default_seo_title     = [];
+		$recent_default_seo_meta_desc = [];
+		foreach ( $recent_posts as $post ) {
+			if ( $post->title === null ) {
+				$recent_default_seo_title[] = $post->object_id;
+			}
+
+			if ( $post->description === null ) {
+				$recent_default_seo_meta_desc[] = $post->object_id;
+			}
+		}
+
+		$this->options_helper->set( 'default_seo_title', $recent_default_seo_title );
+		$this->options_helper->set( 'default_seo_meta_desc', $recent_default_seo_meta_desc );
+	}
+}