Why to choose this template? We've improved the original Facebook template to offer greater flexibility in implementing Facebook tracking. Here are the key updates:
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IP Anonymization
Added an option to anonymize IP addresses for enhanced privacy compliance. -
Event Data Mapping
Introduced mapping capabilities for event data names, allowing you to send data without strict adherence to Facebook's naming conventions. This is particularly useful if you aim to avoid duplicating event parameters across platforms. -
Control Over Personal Data
Added a feature to choose whether personal data, such as email addresses, is sent to Facebook. By default, Facebook would extract such data if found in event parameters. -
Automatic Hashed Email Retrieval
Now automatically retrieves hashed email data from Google Ads/Floodlight event parameters, streamlining cross-platform tracking. -
Support for TRKKNs Facebook repost logic
These enhancements make the TRRKN-Version of the Facebook tag more adaptable and privacy-conscious, aligning with modern tracking needs.
Improved CAPI template for server side Tag Manager in official template gallery.